The BRH8 is a new version of a product originally known as the Easy Lift. We have chosen to manufacture this item with some improvements. Ours is made with powdercoated steel instead of aluminum. This gives it a true 40# capacity - twice the original. The broom or rake handle "nest" is about 50% larger allowing for a more secure broom handle fit. The "nest" is also positioned to one side which allows for easier attachment and maneuvering of large but necessary items such as our SB5 Hanging Disk Baffle and even more easily Erva Rainguards The hook is 7-1/2" Long. Made in USA.